mlightentertainment.com

Lawyers face the same challenges any business does. In order to get new business they must market their services, i.e., advertise. And lawyers deal with the same marketing and advertising challenge every business does – how to beat the competition. Plus lawyers have to assume that any Internet or non-Internet marketing or advertising they do may well produce little or no results for the amount of time and money they spend — regardless of what an outside marketing or advertising advisor may say to the contrary.

Prior to the Internet the main non-Internet marketing option or advertising choice for any lawyer was to advertise in the yellow pages. To this day the print yellow pages contain plenty of colorful, one page display ads that feature lawyers offering their services, and lawyers pay a lot for these ads. How effective these ads are is anyone’s guess — it’s hard for your colored, one page display ad to stand out when you have 20 other lawyers doing the exact same thing! The yellow pages companies, however, continue to promote their marketing and advertising philosophy that “bigger is always better” and “everything we sell is an opportunity,” so they often present

Most are familiar with the old adage cautioning against discussing religion or politics in polite company, but a recent survey indicates that many are not heeding this advice when it comes to talking politics at the office.

According to a 2007 survey by Vault, 66% of respondents say that their co-workers discuss politics at work, while 46% have witnessed a political argument at the office.

With election season in full swing, impassioned political debate has the potential to escalate into conflict of a deeply personal nature, some of which may create bad will among co-workers that can far outlast the current issues of the day.

While a certain amount of political discussion at work is unavoidable, it’s not surprising that such talk often leads to heated and emotional argument. Political viewpoints often serve as umbrellas that cover a spectrum of deeply held personal beliefs that are informed by an individual’s religion, culture, upbringing, economic class and other influences.

Appropriateness: When and how much?

Best practice dictates that employees avoid political discussion of any form during the regular conduct of business. Interjecting political commentary into meetings, work-related email and/or other official communication is highly unprofessional and grossly inappropriate. Doing

“I used to feel depressed at work, hate my boss, and was sometimes so bored that I actually fell asleep at my desk!” — career test taker

If this sounds like you, then it’s probably time to consider changing jobs or careers. But before you can make your career change, you need to figure out what you want to do.

One of the best ways to get clear is to complete a career assessment. Yet there are literally hundreds of career tests out there. Is a career test the same as an aptitude test? What about a career personality test? This article clarifies the differences and presents 7 criteria for deciding which career test is best for you.

#1 Career test vs. personality test

Is the assessment specifically designed to provide career guidance?

Personality tests only tell you about your character traits whereas a career assessment gives specific career advice. Of course, it helps to know whether you’re an extrovert or an introvert and perceive by sensing or intuition. Personality tests such as the Myers Briggs Type Indicator (MBTI) and the Enneagram are quite useful as background information. Making the leap from simple awareness of your personality type